Wednesday morning at precisely 9 a.m., IKEA opened it's newest location. Two blocks from my house.
IKEA, if you're not familiar, is a huge Scandinavian furniture company with locations all over the world. Low prices, decent quality, most pieces require assembly. There are only a handful in the United States. Before the Massachusetts spot opened on Wednesday, the closest location to all of New England would have probably been in New Jersey.
I have to give them credit though. Their marketing and public relations campaign was phenomenal. I would have loved to work in their PR offices during the days, weeks, even months leading up to the grand opening. Everyone was talking about it. They offered a $5,000 gift certificate to the first person in line, and so a college aged guy camped out at the front door a week and a half before Opening Day. Cameras were on him to make sure he stayed there (with privilege to leave to relieve himself only) and sure enough, he got the prize. Opening Day promised more giveaways, samples of Scandinavian fare, a local high school band, as well as TV and radio personalities broadcasting live and offering their own prizes.
When my mother told me that she was going to head over there on Wednesday morning for Opening Day, I wanted to go. I was against it beforehand. They were expecting about 10,000 visitors that day and I originally didn't want to be anywhere near there. But then when she told me she was going something in me jumped and I wanted to be a part of it. Ken thought I was nuts.
I tried thinking of excuses I could use to be late for work, but in the end, the angel on my left shoulder convinced me that since I'm missing enough work for my monthly baby appointments, I shouldn't miss any more. Especially over this.
Ken went hiking this weekend and so I decided to venture over there. Ken wanted me to wait and go with him, but the intrigue was too much and so I started out anyway. I knew I should have turned around the instant I turned out of my street. I live off of a main street. A street that had an easy route to get to IKEA. A street that we were glad was not part of the published directions on how to get there. And apparently, a street managed to be discovered as an alternative route. IKEA is located in a huge shopping area that also offers a Christmas Tree Shop, a Home Depot, Michael's Arts & Crafts, Costco, and several other shops local to the area. I'm in that area often. What would be a 10 minute drive on a typical Saturday, took me 40 minutes yesterday. When I finally got into the shopping center, it was more lanes of traffic, more bumper to bumper, and so I decided to pull into Christmas Tree Shop instead, browse around in there for a little while, then go on about my day.
I had to return something at Sears and so I went to the mall and was there for a while. I returned the clothes and went into Mimi Maternity and bought my first outfit. The top is still a little long since I won't "pop" for another month or so, but I can't wait to wear the jeans. They have an elastic waist and a thick cotton panel in the front that will be so comfortable as it covers my tummy.
On my way home, the highway electronic message board announced that my exit, as well as the following exit, were closed due to heavy traffic. The closest exit I would be able to get off for an easy, non-IKEA route would be 4 exits up. As I neared the exit I normally take, I notice that it is in fact open. I take the exit and as I near the merge onto the main road, I see the problem. A 2-lane road is now 3 lanes and it's ridiculously backed up. I make a U-turn when able and get back on the highway. Only being able to go 15 mph to the next available exit, it takes me over an hour to get home from a mall only 25 minutes away. To call this crazy would be an understatement. It is insane. Madness. I'm still interested in going. I've never been and want to see what the fuss is about.
But I decided I'm not leaving my house today.
5 comments:
When the newest store opened in London there was a riot and people got hurt.
Madness.
Sounds like you just got a taste of what it's like to drive in Los Angeles. It routinely takes me a n hour to get places that are 7 miles away. That means I'm roughly driving the same speed as a semi-fast walker.
It's lovely.
But don't worry, once New England is furnished, the mob-scene will move on to the next big thing.
It's EFFING ADDICTIVE. Don't do it! After your first 3 dollar vase, you'll be sleeping on their couches when the security guard come around at closing time.
IKEA is like a bit of heaven on earth. I LOVE it. Sorry it's messing up the traffic patterns, but you must go check it out!
Erm. Buy Ikeas' unique and exciting furniture & be like everybody else who has bought Ikea's unique and exciting furniture.
Dont do it. really.
Post a Comment